LEGO Christmas

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LEGO Christmas

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I built this ad unit at 1st Screen for Lego as part of their Christmas 2016 campaign in Australia and New Zealand.

The client came up with the idea of customising Santa’s sleigh, and supplied an image of the base sleigh they were also using in other parts of the campaign, but unfortunately they couldn’t get hold of any images of pieces to add on that were shot from the right angle. The sleigh image was take from an unusual angle for Lego models. I was though able to harvest images from their website, which luckily were surprisingly high resolution, and then Photoshop them into submission until all the pieces fitted together.

The ad unit was built in Celtra, and created as landscape as the ad would only be running in games played with the phone sideways.

You can see the LEGO City (boys) version here.

You can see the LEGO Friends (girls) version here.

Skills

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Posted on

11/20/2016