I built this ad unit at 1st Screen to promote Disney / Marvel Studios Doctor Strange in New Zealand.
I had an idea of an interesting DOM based animation about 12 months before creating this campaign, and had already worked out the maths and JavaScript to cut up 2 or more images into diamonds and display them in a rotated grid. Once the images where all in the right places it was relatively simple to apply CSS3 animations to each diamond to get some interesting effects.
When we were asked to come up with some ideas to promote Doctor Strange, after watching the trailers with their CG magic, my “Diamond Takeover” format seemed to perfectly fit the bill. I created the animation using my custom code inside Celtra to iron out the horrors of getting it to run consistently across different platforms and publishers.
You can see the ad unit here.
